India's growth in the advertising industry
- By bcweb wise
- Published June 16, 2010
- Business Management
-
Rating:
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India's growth in the advertising industry
The Indian advertising industry as it stands today is all
about business. It has grown
from being a small-scale business to a full-grown industry. It has come
up as
one of the key industries and tertiary sectors and has expanded its
reach be it
with respect to creative branding, the capital deployed or the workforce
involved. Advertising firms in India,
in no time have carved a niche for themselves and set themselves on the
world map.
It is one of the key factors to improve your business.
Advertising
agencies in India
with an estimated value of es13, 200-crore has astonished many the world
over
with some astounding work that has emerged in the recent past. The
creative
minds in India’s
creative
branding agencies have produced some unbelievable concepts and work
that can be considered as masterpieces in the field of advertising.
Event
management in the country too has taken a leap. Print Media agencies,
Outdoor
Ad agencies and PR companies all have come a long way from being small
and
medium sized industries to becoming well known brands in the business.
Various advertising
firms, PR agencies, outdoor ad agencies in India have emerged as some
of the
top agencies of the country.
The Indian
economy is on an upswing and the market is on a constant path of growth.
With
the market expanding, Indian advertising agencies have much to cheer.
Businesses are turning to advertising firms to cash in on profitable
business
opportunities. Expansion in business has resulted in a consequent boom
in the
advertising industry as well.
Advertising agencies
in India
today deal with national and international projects. This is essentially
due to
the fact that the industry offers a range of functions to its clients
that cover
end to end solutions including client servicing, media planning, media
buying,
creative conceptualization, pre and post campaign analysis, market
research,
marketing, branding, and public relation services.
Given the present
pace at which the Indian advertising firms are moving the industry is
geared to
witness a significant boom in the times ahead. If the pundits are to be
trusted
then the industry in the times to come will be a key contributor to the
GDP.
With al this there is definitely no looking back for the Indian
advertising
industry that is all set to win accolades from the world over.
India’s online advertising market
worth
Rs. 250 crores, India
mobile advertising is Rs 40 crores. Internet advertising, already a
$15-billion
industry in the US,
is set
to see a big boom in India.
According to a media reports, internet advertising stood at Rs 215 crore
last
year (a 43 per cent growth over the previous year), but industry
watchers say
that it could grow more than ten-fold (to Rs 2,500 crore) by 2011.
Mobile
advertising, which is hot in India
simply because, for every internet user there are five mobile phone
users, is
also projected to grow from Rs 40 crore currently to Rs 500 crore by
2011.
Tanaya Kazi
is a professional copywriter highly impressed by India’s growth in both
online
and offline advertising industry. She highly recommends media buying agency, event management company and market research agency in India to all big brands to promote their brands in India.
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