Writing involves being creative and articulate, but it also calls for some advance planning to ensure you meet your deadlines The following tips should help you submit your work on time: Tip #1: Set a schedule for yourself, working back from the deadline

Does a press release take years of experience to write well No, indeed

Outsourced newsletter content is, at its simplest, content that organizations hire an outside, or freelance, writer to supply Outsourced content can also mean material purchased from a source providing generic copy that may be used by many different purchasers

Unless you've been living on the moon, you probably know by now that the passive voice may not be your first choice in writing a sentence Sometimes, however, the passive voice is the right choice

A brochure is a valuable tool in building your business Like a business card, but with far more information, it's something your prospect can hold in their hand, examine and consider

Do you have an online business Congratulations

Whether you are responding to a formal request for proposal (an RFP) or have been asked informally to submit a one-page bid, be sure to follow these basic steps in preparing your material Step 1: Get organized

Here are 10 mistakes that writers tend to make when writing articles for newsletters or magazines Keep the list nearby and rely on it to help you produce your best work, making your editor and your readers happy

"Spice up" is a good way to describe what's called for in e-newsletters Even more so than in print newsletters, the reader's eye, on line, looks for variety, from words and white space to graphics and photos

Regardless of your product or service, and whether you are a giant corporation, a small business, or a not for profit group, your newsletter is just about your most powerful tool for engaging readers and building member or customer loyalty Whether you are still mailing a hard copy newsletter, or have switched to e-newsletters, there are five mistakes you want to be careful to avoid, in order to ensure that your newsletter is a success: Mistake #1: Avoid inconsistency in mailing If you promise your readers that they can expect to hear from you on the first of each month, but instead send your news mid-month, or every other month, they will get a sense that you may not be quite reliable

If you are thinking about starting up an employee newsletter, consider these tips If you already have a newsletter, use them to review your current approach: Tip #1: Be clear about why you need an employee newsletter

Testimonials are just about the best marketing tools around Here's a summary of what they are, why and how to use them, and how to obtain them

There are cutbacks, and then there are slashes Many of my readers have told me about the serious difficulties they face: One-person hospital marketing departments that also run the gift shop and support the volunteers