- By Susan Crossman
- Published January 31, 2012
- Writing
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Rating:
Unrated

Businesses today need to tease maximum value out of every dollar spent but the issue is especially acute when it comes to promotion: every word people read about your business contributes to their perception of it and that can translate into dollars earned -- or lost - in the blink of an eye
It also means entrepreneurs today must be especially vigilant when developing their websites, brochures, newsletters and reports